Week 6 - Guerilla Marketing

Yes!  This week’s chapter in Guerilla Marketing aligned almost perfectly with the development of my advertisement and consumer interest collection project!  The book discusses digital marketing on new or emerging media platforms and their impact on business expectations and opportunities.  The internet is an incredibly versatile delivery platform and is perfectly suited for expansive, interactive and targeted marketing actions.  Through force of “hands-on” activities, we’re actually exploring some entry-level models in the realm (personal websites, search engines, Google Ads, blogs, and social media like Facebook or LinkedIn).


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The book describes a simplified approach to enter into internet marketing; namely starting with your product, creating a website with supporting services, then distributing links to said website through various marketing mechanism.  I’d argue that there are inputs to these over-simplified step stones that need to be considered to maximize your return on investment and correlate well with what my current advertisement project entails.



I’m trying to integrate “the good stuff” that I’ve been learning through the last few weeks as I finalize the presentation plan for my combined consumer analysis and advertisement program.  By leveraging a short, engaging personality quiz, I can trigger interest, spark interest in the areas I’d like, collect data on the wants and wishes of probable customers (tailor the product), leverage social media actions by customers to expand reach (through sharing), and advertise the services website directly at the conclusion of the quiz, complete with recommended experiences.  Again, I’m trying to include action, engagement, interactivity, creativity and scale as I move forward.  All things considered, I should have a working version of the quiz by the end of this week, so more to follow.

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