Week 8 - Guerilla Marketing

 The final chapter in Guerilla Marketing did a great job affirming the fact that I actually absorbed some of the concepts presented in the book.  I centered my advertisement practical project around a type of “survey” to act as a consumer data collection tool, so reading about how that kind of activity fits into marketing felt like an academic “high five”.


Image Source.


I had planned out a social media effort to gather information on potential clients.  My logic was resultant of two ideas.  Even though my project was fairly reliant on personal “shares”, meaning it’s sampling method was convenience rather than random, there was still an element of targeted selection, since my quiz was designed to interest a particular group of people.  Also, clicking the initial link is at least a baseline indicator that the person would be somewhat inclined to participate in one of my potential service/tour venues.

Though the book presented a simple SurveyMonkey quiz, I leaned more toward noted guerilla marketing concepts in that mine was a label-specific questionnaire.  “What kind of adventurer are you?” hits the exact demographic I would be looking to reach, sparks something that people want to share, and produces a viral venue to expand my advertising campaign reach.  All in all, I’d say this would be a pretty good example of guerilla marketing, and I’m looking forward to fine-tuning and implementing such activities over the next few years!


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