Week 8 - Surfing the Tsunami

I find it interesting that I was assigned three separate texts in this marketing course – none which presented as typical textbook theory material.  Surfing the Tsunami, in particular, almost felt out of place in a marketing and branding course.  I can now say, after reviewing the presented topics and injected information from past discussions, that understanding the implications of machine learning and artificial intelligence will be absolutely essential to operations within the future advertisement technology industry.


Image Source.


This book only scratches the surface of the potential impacts of such technology.  There are technical-analytical fields across a myriad of industries that could (and probably, inevitably will) benefit from the adoption of artificial intelligence.  As simulated neural networks and reciprocal decision-making algorithms (among other things) improve, the processes that AI can reach out and touch will expand exponentially.  I’m incredibly curious on the direction this is going to take the tech industry, and human civilization as a whole!


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